The weekly intelligence brief on fire service technology and innovation. Read by the people who decide what their department buys next.
Over 11,400 fire service professionals open The Overhaul Brief every Tuesday for verified, primary-sourced reporting on the tech shaping their job. Curated by a team with 15+ years on the fireground and the crew behind the BURN documentary series. This is not a general first-responder list. It is a decision-maker list.
Every subscriber is fire service. No wasted impressions against a general audience.
Primary-sourced, verified reporting from a 15-year veteran. Readers trust the brief, so they trust who is in it.
This list follows fire tech on purpose. They are actively deciding what their department adopts next.
We sell by the month. A month is 4 consecutive issues in one placement tier, sold to a single advertiser. Monthly frequency is what drives response in a slow fire service buying cycle. Per-issue pricing is shown for comparison only.
| Placement | Detail | Monthly (4 issues) |
|---|---|---|
| Presenting Sponsor | Top-of-brief banner + 40-word message, "This week's brief presented by," logo placement. Category-exclusive for the month. | $2,600vs $750/issue |
| Primary Sponsor Slot | Dedicated ad block between top stories. Logo, 60-word copy, image, and tracked CTA link. | $1,700vs $500/issue |
| Sponsored Tool Spotlight | Featured product review in the recurring Tool Spotlight section. Native, editorial-style. | $3,100vs $900/issue |
| Classified / Text Ad | Single-line text placement with tracked link in the footer roundup. | $680vs $200/issue |
| Dedicated Send | Your message only, to the full list, from The Overhaul Brief. Sold per send, limited availability. | $1,500per send |
Custom packages, creative support, and category exclusivity available. Reach out to reserve a slot.